VIDEO: Liam Neeson, long-haired man rip off 'Tron' in Super Bowl ad for LG

Liam Neeson, a long-haired man who kind of looks like John Travolta in "Pulp Fiction" if you squint, and a blatant rip-off of "Tron" (right down to the motorcycle).

LG believes that's the recipe for selling some sort of new TV. Are they right?