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Look: Augmented reality face painting hits NFL

Ron Chenoy-USA TODAY Sports / Action Images

Putting your game face on just got a lot easier.

The Denver Broncos, Philadelphia Eagles, and Houston Texans have introduced augmented reality face painting to their official apps, allowing fans to apply face paint designs and helmet filters. Software developer YinzCam and digital agency Float Hybrid worked with Bud Light to develop the feature.

The Broncos were the first NFL team to launch AR face painting at the end of the 2016 season, and more are expected to follow.

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