Report: NBA allowing additional sponsorship on practice jerseys

EL SEGUNDO, CA - SEPTEMBER 25: The new Los Angeles Lakers Nike jersey with the sponsor logo "Wish" on the left chest is seen during media day September 25, 2017, in El Segundo, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
Kevork Djansezian / Getty Images Sport / Getty

The NBA will allow teams to place an additional sponsorship asset on practice jerseys, sources told The Athletic's Shams Charania.

Most of the 30 clubs have a sponsorship patch on the front left shoulder of their game-day uniforms.

The Toronto Raptors' practice jerseys feature the owl logo from rapper Drake's "October's Very Own" lifestyle brand.

Beginning in the 2017-18 season, NBA teams were permitted to sell jersey sponsorships to generate additional revenue.

The practice has been a mainstay for years in European soccer leagues, where sponsors are featured prominently across the chest of players' jerseys.

XRedditFacebookWhatsAppEmailSMS

More Stories