LeBron activates 'Zero Dark Thirty-23' again for postseason
Twitter/@KingJames
Zero Dark Thirty-23 Activated!! #StriveForGreatness🚀 pic.twitter.com/HE6VWEaWB8
— LeBron James (@KingJames) April 15, 2017
It's become a rite of spring, not unlike the New York Knicks missing the playoffs. It's LeBron James swearing off social media for the postseason, which he announces, oddly enough, via social media.
Last year's digital silence culminated in James' third NBA title, and first with the Cleveland Cavaliers. While their play of late has cast doubts on them, James warns against ruling the Cavs out.
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