The St. Louis Blues have turned a social media gaffe into an internet sensation.
The Blues rallied from a three-goal deficit and Vladimir Tarasenko's overtime goal stunned the Chicago Blackhawks 6-5 in overtime Wednesday night, but the true highlight of the game came courtesy of their social media team.
Note the caption in their Instagram post from the second intermission:
The Blues could have deleted it and apologized for the typo, but they embraced it.
Is #RoarBacon a thing now? #Autocorrect pic.twitter.com/6BuasJ2Q9K
— St. Louis Blues (@StLouisBlues) November 5, 2015
They continued to use the hashtag on Twitter, and it took off.
Even the local and national media got involved.
— NHL on NBC (@NHLonNBCSports) November 5, 2015
What a game @NHLBlackhawks @StLouisBlues.Throw back to the 80s. #roarbacon
— Kelly Chase (@Chasenpucks39) November 5, 2015
When I get home, I'm going to be roaring for some bacon.
— Jeremy Rutherford (@jprutherford) November 5, 2015
It was a hit in St. Louis.
#roarbacon is now trending in #StLouis https://t.co/dDa7d5Zeoo
— Trendsmap St Louis (@TrendsStLouis) November 5, 2015
Predictably, it spawned a Twitter account, as well as custom T-shirts.
@kaylaroolzalot https://t.co/U3xVEBFNsj pic.twitter.com/o7r2uKAVDW
— Steven Glansberg (@TSSChicago) November 5, 2015
And, of course, out came the memes.
#RoarBacon
@Chasenpucks39 @Panger40 @StLouisBlues pic.twitter.com/mh6a7HgNof
— Hitch's Hat (@HitchsHat) November 5, 2015
@StLouisBlues #RoarBacon pic.twitter.com/1J8Jy9L1CU
— JD (@jdstl84) November 5, 2015
@roarbacon @StLouisBlues @NHL @tara9191 @dbackes42 pic.twitter.com/GLO7dnnIEE
— STL Sports Pulse (@STLsportspulse) November 5, 2015
The moral of the story: Everybody makes mistakes, and sometimes, if you embrace them, they become trending topics.
