Artemi Panarin won't stop until he has a bread-themed sponsor.
After making a pass at Panera Bread with a picture of bread shoes to no avail, the "Bread Man" reached out to Wonder Bread with a nice Photoshop job in search of a better result.
A quick Google search will show the Columbus Blue Jackets forward placed his head and a hockey stick onto the body of Ricky Bobby, Will Ferrell's character from "Talladega Nights."
You have to admire Panarin's persistence, because, heck, if you ain't first, you're last.