"The Detroit Red Wings vehemently disagree with and are not associated in any way with the event taking place today in Charlottesville, Va.," the team said in a statement. "The Red Wings believe that Hockey is for Everyone and we celebrate the great diversity of our fan base and our nation.
"We are exploring every possible legal action as it pertains to the misuse of our logo in this disturbing demonstration."
A "Unite the Right" rally was set for Saturday, with more than 2,000 expected to take part before clashes broke out between white nationalists and counter-protesters.
The rally was quickly deemed as an unlawful assembly by city officials. Virginia governor Terry McAuliffe later declared a state of emergency in the city, which is home to the University of Virginia.
"We are obviously outraged by the irresponsible and improper use of our intellectual property as seen this weekend in Charlottesville, Va. This specific use is directly contrary to the value of inclusiveness that our league prioritizes and champions," the NHL said in a statement. "We will take immediate and all necessary steps to insure the use is discontinued as promptly as possible, and will vigorously pursue other remedies, as appropriate."