Report: NFL partners with Snapchat to launch weekly stories
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The NFL and Snapchat have reached a one-year deal that will see photos and video from around the league appear in Snapchat's Live Stories section on Sundays and during select prime-time games, Kurt Wagner of Re/code reports.
The first such story will appear in Snapchat users' feed during Thursday's Denver Broncos vs. Kansas City Chiefs game.
The curated stories will include footage from around and inside the stadium, as well as on the sideline and perhaps in the locker room. What won't be included is any game broadcast footage.
The NFL has previous deals with Facebook, YouTube, and Twitter, and later this year will produce the first-ever live streaming game for Yahoo.
Previously, Snapchat reached a similar deal with Major League Baseball.