Habits reflect the mission.
These four words have become the mantra of the Philadelphia Eagles, and one of the many "Chipisms" introduced to the team by head coach Chip Kelly.
"The things you do on a day-to-day basis, in here and out of here, if they're not reflecting a push toward our main goal, our main mission, you're not doing what you're supposed to," center Jason Kelce said, via Jeff McLane of the Philadelphia Inquirer. "And that's the one [Chipism] we hear the most frequently."
Kelly has repeated the mantra since Day 1 of training camp and, as such, its message has become almost habitual for some players.
"It sits in the back of your mind, and you joke about it with the team," Kelce said. "Somebody will be about to order a beer or a shot, and it's like: 'Hey, those habits aren't reflecting the mission. Come on, let's put that away.'"
