NFL, Amazon to stream Black Friday game in 2023

Amazon and the NFL announced Tuesday that Prime Video will exclusively stream a newly scheduled Black Friday game beginning in 2023.

The first-ever Black Friday game will kick off Nov. 24, 2023, with an anticipated 3 p.m. ET start time. The participating teams will be announced once the '23 regular-season schedule is released.

Conversations regarding an additional holiday-weekend matchup gained steam after Amazon purchased the broadcast rights to Thursday Night Football last year. The broadcast will expand to 16 games next season.

"Thursday Night Football has already proven tremendously successful on Prime Video, delivering millions of viewers every week, and we're excited to expand our relationship with the NFL with the inaugural Black Friday game, starting next year," said Jay Marine, Prime Video's global head of sports.

Prime Video is averaging 10.8 million viewers for TNF through its first five games.

Franchise owners signed off on allowing the NFL to schedule two more teams for a second short-week game earlier this year. The league increased its Thanksgiving Day slate from two to three games in 2006.

"We are gratified by the NFL's support and by the incredible reaction we've had from viewers to our broadcast, and are thrilled to give fans another game with Al, Kirk, Kaylee, and the entire TNF crew on Black Friday in 2023," said Marie Donoghue, vice president of Amazon's Global Sports Video.