Watch: NFL players celebrate 1st responders in Super Bowl ad campaign

A new Super Bowl ad campaign from Verizon highlights the real stories of 11 NFL players and a coach whose lives were impacted by the actions of first responders.

Titled "The Team that Wouldn't Be Here," the campaign features Los Angeles Chargers head coach Anthony Lynn, Green Bay Packers linebacker Clay Matthews, Oakland Raiders quarterback AJ McCarron, and others discussing their life-changing experiences and the first responders who saved them.

The campaign will officially launch Sunday with a 60-second spot airing during the NFL conference championships, followed by another advertisement during the Super Bowl. Additional player story vignettes can be found on the website AllOurThanks.com.