CLEVELAND, OH - SEPTEMBER 20: New York Jets running back Isaiah Crowell (20) wipes his butt with the football as part of his touchdown celebration during the second quarter of the National Football League game between the New York Jets and Cleveland Browns on September 20, 2018, at FirstEnergy Stadium in Cleveland, OH. Cleveland defeated New York 21-17. Crowell was penalized for his touchdown celebration.

Jets' Crowell earns endorsement after flagged celebration

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Icon Sportswire / Getty

New York Jets running back Isaiah Crowell paid the price for his butt-wiping celebration on Thursday Night Football, receiving a tongue-lashing from his head coach and a penalty for unsportsmanlike conduct.

However, it wasn't all bad news for Crowell, who received an endorsement from Dude Wipes, a brand of wipes aimed at men.

On Tuesday, Crowell posted a photo to Instagram of him surrounded by Dude Wipes. The company also highlighted its new partnership on Twitter.

Jets head coach Todd Bowles called Crowell's celebration "inexcusable" and said it wouldn't happen again. Crowell was fined $13,369 by the NFL for his celebration, according to NFL Network's Tom Pelissero.

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