A poll of 2,000-plus Americans shows that 19 percent would buy more Nike products after the company announced Colin Kaepernick as a face in its "Just Do It" 30th-anniversary campaign.
"Gen Z (13 to 22 years old) and millennials (22 to 34 years old) value companies that are socially active," John Gerzema, the CEO of Harris Poll, which conducted the polling, said to ESPN's Darren Rovell. "The younger population approve of Nike's choice to use Colin Kaepernick."
The decision to include Kaepernick was polarizing. Some conservatives publicly declared they won't purchase Nike products again, and videos of shoes and apparel being burned were uploaded to Twitter. In the poll, 21 percent of respondents declared they'll stop making Nike purchases.
A television advertisement starring Kaepernick debuted during the NFL season opener on Sept. 6 between the Philadelphia Eagles and Atlanta Falcons.
Kaepernick remains a free agent. He's involved in a collusion case against the NFL stating that the league's owners conspired to keep him off a roster.