Bills file trademark for 'Respect the Process'
The Buffalo Bills are looking to trademark head coach Sean McDermott's mantra, "Respect the Process."
The team submitted a trademark application for the phrase to the United States Patent and Trademark Office on May 23. They plan to use it on a number of products such as cellphone covers, posters, and drinking glasses.
But as trademark attorney Josh Gerben notes, Philadelphia 76ers center Joel Embiid could decide to block the filing.
The @buffalobills have embraced 'the process'. The organization filed a trademark for RESPECT THE PROCESS on May 23.
— Josh Gerben (@JoshGerben) June 1, 2018
The @sixers never filed a trademark for THE PROCESS.
But Joel Embiid did... It is very possible the @JoelEmbiid application could block the Bills filing. pic.twitter.com/oMrp794d4U
Embiid filed a trademark for "The Process" in 2016.
"Trust the Process," the phrase first coined by former 76ers general manager Sam Hinkie, has been the Sixers' rallying cry throughout their rebuild.