Falcons drop concession prices, sales increase

The Atlanta Falcons found out during the 2017 season that dropping the concession prices allowed fans to spend more at the stadium.

Falcons owner Arthur Blank announced that despite a 50 percent decrease in concession prices, fans spent more in the inaugural season inside Mercedez-Benz Stadium than they did at the Georgia Dome.

"There's a huge value in delighting your fan base, to make them as happy as they could possibly be," Steve Cannon, CEO of the AMB Group said to ESPN's Darren Rovell. "We started with one of the biggest pain points and it paid off."

It appears that Cannon and Blank are providing the template all teams should follow.

"Arthur wants other teams to do this," Cannon said. "We are an open playbook. "We're happy to show anybody how we've done it."