FIFA has put a new spin on a footballing classic.
Adidas unveiled the official match ball for the 2018 World Cup in Russia, the Telstar 18, on Thursday. Its black-panel design is a "reimagining" of the pattern used for the 1970 World Cup ball.
The black-and-white scheme, first used during the 1970 tournament, has become an iconic symbol of the sport. The original Telstar was branded based on its status as the "star of television," since its pattern was intended to stand out on black-and-white TVs.
(Photo courtesy: Getty Images)
The likes of Pele, Bobby Moore, and Gerd Muller kicked the archetypal ball about in Mexico in 1970, and today's stars will do the same with the updated version when the World Cup makes its maiden visit to Eastern Europe next summer.