Look: Senators' new AHL affiliate unveils logo

The Belleville Senators finally have an identity.

The AHL club of the Ottawa Senators, which will begin its first season in Belleville, Ontario next year, unveiled its new look Tuesday, one that closely resembles the heritage emblem of the parent club.

The Senators arrive in Belleville after uprooting from Binghamton, N.Y., marking the return of hockey in the city after the OHL's Bulls left for Hamilton in 2015.

As for the old stomping grounds, that market will now be served by the newly-created Binghamton Devils, the minor-league affiliate of New Jersey, which will move west from Albany, N.Y.