VIDEO: P.J. Fleck ends halftime speech with trademark 'Row The Boat'

Western Michigan head coach P.J. Fleck has built his program around the phrase "Row The Boat," so much so that he and the school have the term copyrighted.

And Fleck incorporated it into a passionate halftime speech Wednesday night.

With the Broncos trailing Northern Illinois 14-10 at the break, Fleck delivered a locker-room speech that culminated in a passionate rendition of the slogan.

If that doesn't make you grab an oar and start paddling, nothing will.