The only guaranteed rate in the new naming rights deal for U.S. Celluar Field appears to be zero.
Apart from the $20.4 million remaining on their 2003 deal with former rights holders U.S. Cellular, the Chicago White Sox will not be receiving any additional income after agreeing to a new deal to change their home field's name to "Guaranteed Rate Field" on Nov. 1, according to Peter Matuszak of the Chicago Tribune, citing documents related to the agreement.
Though the deal was worth a total $25.1 million, Illinois Sports Facilities Authority, the de facto landlord of the ballpark owned by the state, will receive the remaining $4.7 million, according to the documents.
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While the naming deal itself will not net the White Sox any additional income, the club could profit on a separate sponsorship deal with Guaranteed Rate that also made the enterprise "the official mortgage and title company of the White Sox."
U.S. Cellular bought the stadium's naming rights in 2003 in a 26-year, $68-million deal.
