Cable-cutting fans of Spanish football rejoice, you'll now get to watch Friday La Liga matches free of charge.
"It's a commitment for innovation as part of the strategy of the digital development of La Liga with the aim that every Spanish football supporter can enjoy it."
Friday's announcement coincides with La Liga chief Javier Tebas' initiative to make the league more marketable in hopes of closing the rift between the Premier League and Spain's top flight.
The Premier League earns €2.3 billion more in television revenues than La Liga, prompting Tebas to say, "If we don't bump up our TV ratings, the value of the product will drop because the stars will leave."
"If we don't (grow in the next four years), the Premier League will be like the NBA and La Liga like the ACB (Spain's top basketball league)."