NEW YORK - The U.S. Tennis Association announced a multi-year partnership with Adidas on Thursday to make the German sportswear giant the official sponsor of USTA player development.
Financial terms were not disclosed for the deal, which gives Adidas a presence throughout the USTA National Campus in Orlando, Fla. - the headquarters of the organization's player development efforts - and branding of the USTA's top-flight junior tournament series and league tennis.
USTA Player Development general manager Martin Blackman says the partnership also makes Adidas the official outfitter of player development coaches ''to reflect the look and professionalism that exemplifies Team USA.''
Adidas is the sponsor of such stars as Ana Ivanovic and Angelique Kerber. The company's U.S. senior director of tennis David Malinkowski noted that the partnership could also help forge relationships with up-and-coming American tennis stars.
