Ranking the World Cup slogans from worst to best
The people have spoken. 32 slogans for each country participating in the World Cup were selected in a fan vote conducted by Hyundai.
Not all slogans are created equal, however. We rank them here from worst to best.
32: Argentina - ‘No Somos Un Equipo, Somos Un Pais’ (Not Just A Team, We Are A Country)
Argentina’s audacious claim is proven correct by a quick google search.
31: England - ‘The Dream Of One Team, The Heartbeat Of Millions!!’
Millions of people are preparing to have their souls crushed on the most public of stages.
30: Italy - ‘Coloriamo D’Azzuro Il Sogno Mondiale’ (Let’s Paint The FIFA World Cup Dream Blue)
This definitely sounds like a Pepsi marketing campaign.
29: Switzerland - ‘End Station: 13.07.2014 Maracana! (Final Stop: 07-13-14 Maracana!)
The Swiss: always on time.
28: Netherlands - ‘Echte mannen dragen oranje’ (Real Men Wear Orange)
Apparently ‘fake men’ actually win things.
27: France - Impossible N’est Pas Francais (Impossible Is Not a French Word)
Infighting is, however.
26: Ghana - Black Stars: Here To Illuminate Brazil
That’s pretty damn presumptuous, Ghana.
25: USA - United By Team, Driven By Passion
This sounds like a slogan generated by an advertising firm featured in a soon to be canceled sitcom. ‘Selling Hell’ will no longer appear on FOX.
24: Australia - Socceroos: Hopping Our Way Into History!
Paul Hogan punching a crocodile was too on the nose.
23: Brazil - Preparem-Se! O Hexa Esta Chegando! (Brace Yourselves! The 6th Is Coming!)
There’s something to be said about keeping your expectations in check, even though it is Brazil.
22: South Korea - 즐겨라, 대한민국! (Enjoy It, Reds!)
Maybe having some expectations isn’t the worst thing in the world.
21: Russia - НАС НЕ ДОГОНЯТ!!! (No One Can Catch Us)
Guys, they’re going to play your games on International TV. Everyone will see that you can indeed be caught.
20: Japan - サムライよ!! 戦いの時はきた!! (Samurai, The Time Has Come To Fight!)
Maybe South Korea was on to something with the whole ‘just have fun’ stuff.
19: Colombia - Aqui No Viaja Un Equipo, ¡Viaja Todo Un Pais! (Here Travels A Nation, Not Just A Team!)
Similar to Argentina, we feel like this slogan is better employed by a Satanic cult.
18: Belgium - Attendez-Vous A L’Impossible! (Expect The Impossible!)
We’re really slipping on what we deem impossible these days.
17: Spain - En Nuestro Corazon, La Pasion De Un Campeon (Inside Our Hearts, The Passion Of A Champion)
There’s no doubting their resume, but at least be humble about it.
16: Greece - ΟΙ ΗΡΩΕΣ ΠΑΙΖΟΥΝ ΟΠΩΣ ΟΙ ΕΛΛΗΝΕΣ' (Heroes Play Like Greeks)
While mythology suggests this is true, we’ve all seen Greece play. Parking the bus in front of the Acropolis isn’t heroic.
15: Nigeria - Only Together We Can Win
The least offensive of the extremely general slogans, where’s the pop? Where’s the flavor?
14: Mexico - Siempre Unidos, Siempre Aztecas! (Always United, Always Aztecas)
Considering Mexico’s national team has hardly been ‘Always United,’ this is clean and straightforward.
13: Iran - افتخار پارس (Honour Of Persia)
Simple and to the point. Cyrus the Great would be proud.
12: Algeria - محاربي الصحراء فى البرازيل (Desert Warriors In Brazil)
It is what it says.
11: Honduras - Somos Un Peublo, Una Nacion, Cinco Estrellas De Corazon (We Are One Country, One Nation, Five stars on the heart)
The minnows deserve their place in the sun. Honduras, home to the murder capital of the world, deserves something this heartfelt.
10: Germany - Ein Land, Eine Mannschaft, Ein Traum (One Nation, One Team, One Dream!)
This must be said in German to experience its true power. DON’T CRY PUNY ONE.
9: Uruguay - Tres Milliones De Ilusiones...Vamos Uruguay (Three Million Dreams….Let’s Go Uruguay)
Unlike England, Uruguay actually specified how many people will be emotionally crushed by the tournament. We want the facts only.
8: Portugal - O Passado E Historia. O Futaro E A Vitoria (The Past Is History. The Future Is Victory)
Well said, simple and it rhymes. Well done.
7: Croatia - S Vatrom U Srcima Za Hrvatsku Svi Kao Jedan! (With Fire In Hearts, For Croatia All As One!)
The fire, the passion. Excuse me while I run through a brick wall.
6: Costa Rica - Mi Pasion El Futbol, Mi Fortaleza Mi Gente, Mi Orgullo Costa Rica (My Passion Is Football, My Strength Is My People, My Pride is Costa Rica)
We’re on a ‘Passion’ run here. My Pride is Costa Rica, damn. Wear your Joel Campbell jersey with pride this summer.
5: Cote D’Ivorie - Les Elephants A La Conquete Du Bresil (Elephants Charging Towards Brazil!)
Yaya Toure will not save you. Get out of the way.
4: Bosnia and Herzegovina - Zmajevi U Srcu...Zmajevi Na Terenu! (Dragons In Heart, Dragons On The Field!)
Dragons?? We no longer need your elephants.
3: Ecuador - Un Compromiso, Una Pasion, Un Solo Corazon, Va Por Ti Ecuador! (One Commitment, One Passion, Only One Heart, This Is For You Ecuador)
Ecuador succeeds in separating the players from the people. This slogan is heartfelt and well constructed.
2: Chile - Chi, Chi, Chi! Le Le Le! Viva Chile! (Chi, Chi, Chi! Le, Le, Le! Go Chile.)
Easily the most authentic slogan out there.
1: Cameroon - Un Lion Demeure Un Lion (A Lion Remains A Lion)
Think about it. No, really. Think about.