Michael Jordan, Tiger Woods, Sidney Crosby, and now, Jordan Spieth.
Other than being among the greatest athletes in their respective sports, what do they have in common?
A signature logo, of course.
Supernova Jordan Spieth, 22, is the newest member of the club, as Under Armour announced a trademarked signature logo for the golfer.
. @UnderArmour files for trademark on logo for @JordanSpieth. See it here: http://t.co/j4M5AQiL9Y pic.twitter.com/UL8QX3bECw
ā PGA.COM (@PGA_com) August 7, 2015
As per tradition, the logo forms the golfer's initials.
The patented "TW" for Tiger Woods has been ubiquitously stitched into Nike's golf apparel since the 14-time major winner hooked up with the Swoosh, and, as a result, dominated the signature-apparel landscape. However, with Woods seemingly approaching the end of his reign atop the sport, the brand's competitors are aiming to hitch their wagons to the game's next breakout star.
Merchandise with Spieth's new logo is expected to hit shelves next year.
