PHOTO: Under Armour trademarks Jordan Spieth logo
Michael Jordan, Tiger Woods, Sidney Crosby, and now, Jordan Spieth.
Other than being among the greatest athletes in their respective sports, what do they have in common?
A signature logo, of course.
Supernova Jordan Spieth, 22, is the newest member of the club, as Under Armour announced a trademarked signature logo for the golfer.
. @UnderArmour files for trademark on logo for @JordanSpieth. See it here: http://t.co/j4M5AQiL9Y pic.twitter.com/UL8QX3bECw
— PGA.COM (@PGA_com) August 7, 2015
As per tradition, the logo forms the golfer's initials.
The patented "TW" for Tiger Woods has been ubiquitously stitched into Nike's golf apparel since the 14-time major winner hooked up with the Swoosh, and, as a result, dominated the signature-apparel landscape. However, with Woods seemingly approaching the end of his reign atop the sport, the brand's competitors are aiming to hitch their wagons to the game's next breakout star.
Merchandise with Spieth's new logo is expected to hit shelves next year.
HEADLINES
- Gotterup pounds his way to a 61 and leads the Scottish Open
- Chan Kim eagles 4th again, stretches lead to 5 in Louisville
- The Open returns to Royal Portrush, offering Rory a chance at redemption
- Chan Kim shoots 61 to take 1st-round lead in ISCO Championship
- Knapp shares Scottish Open lead as Rory shakes off rust and salvages 68