The Masters committee wants a slogan unlike any other.
Augusta National is in the process of trademarking the phrase "A Tradition Unlike Any Other," which was first coined by CBS broadcaster and long-time Masters Tournament voice Jim Nantz.
The club has filed for two trademarks for the phrase, believed to be first used in 1986, according to ESPN.
Nantz was not consulted, according to his agent, but will not stand in the way of Augusta's plans to adopt the phrase.
Rai hits majestic 2nd to par-5 16th
Birdie on 13 pushes Rai's lead to 2 late at Aronimink
Rory birdies 14, but it might be too little, too late
Clutch par save helps Rai take lead after Schmid bogeys
Rai cans curling 40-footer for eagle 🦅
JT's waiting plan DOES NOT include 4-5 beers in the clubhouse ... this time 😂
Taylor comes inches from ace at the 5th 🇨🇦
Schmid birdies, Smalley double-bogeys, and the German is now leading
JT posts 5-under after capping 65 with clutch par
Rahm starts birdie-birdie 👀
Rory's charge begins with birdie on No. 2
Thomas continues leaderboard push with birdie on 15
