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Studys shows NHL has most affluent viewers

A new study shows that the National Hockey League had the most affluent viewers in 2013.

A demographic study by Sports Media Watch examined viewership of the Bowl Championship Series, NBA Finals, World Series, Stanley Cup Final, NCAA Final Four, U.S. Open tennis tournament and the WNBA Finals. Information for other sports, such as the NFL and NASCAR, was not available. 

SMW reports the Stanley Cup Final led the way in viewer affluence. The median income for Cup Final viewers fell between $73,000 and $84,000, with the two games on NBCSN topping $80,000.

Adults aged 18-34 made up a larger proportion of the audience for the Stanley Cup Final than the World Series, but baseball's crown jewel attracted more viewers in the demographic.

Only the NBA Finals had a younger audience than the Stanley Cup Final, but basketball's championship ranked second-to-last in median income. The WNBA Finals ranked lowest in the category.

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