The NHL is teaming up with the American Gaming Association to encourage responsible betting, the league announced Friday.
Through their "Have A Game Plan, Bet Responsibly" public service campaign, the NHL and AGA will display messages in arenas and on digital platforms. The campaign's recommendations include setting and adhering to a gambling budget, maintaining betting as a social activity, understanding odds, and using trusted, regulated operators.
This is the second partnership between the AGA and a professional sports league after NASCAR joined the gaming entity's efforts in September.
Regulated sports betting is legal in 18 states and the District of Columbia. Eleven of the 23 U.S. jurisdictions currently allowing legal sports betting are home to NHL clubs, according to the league's release.