Wednesday, Jan. 25 is Bell Let's Talk Day in Canada, an initiative by the telecommunications company to bring awareness to mental health issues across the country.
Today, Bell will contribute 5 cents more towards mental health initiatives for every text, call, tweet, Instagram post, Facebook video view and use of Snapchat geofilter.
The annual effort is aimed at ending the stigma associated with mental health issues, and providing support to people suffering from those issues. Last year, over $6.2 million was raised, a new record.
NHL players and teams are doing their part this year, too:
You can get involved by using the #BellLetsTalk hashtag on social media.