The Arizona Coyotes are making both an apology and a public plea.
The club wrote a letter to fans Monday, unveiling a new "Coyotes 2.0" campaign while urging supporters to forgive them for their past marketing misses.
A letter from us to you: pic.twitter.com/J7wz17BzOD
— Yotes (@ArizonaCoyotes) October 3, 2016
So to recap, the Coyotes are insisting on having "no taglines" while revealing a new tagline, and are making "no promises" but are declaring they plan to show fans their commitment to the community.
Arizona should probably just let its on-ice product do the talking.
