Thanksgiving's game between the Dallas Cowboys and Las Vegas Raiders is estimated to have drawn an average viewership of 38.53 million, per CBS Sports Public Relations, which would make it the most-watched regular-season game on any network since 1990.
That 1990 game was a Dec. 9 meeting between the New York Giants and San Francisco 49ers that brought in 41.474 million viewers.
Viewership during Thursday's game was up 26 percent from last year's comparable game window based on preliminary data.
The Raiders won 36-33 in overtime thanks to a 29-yard field goal from Daniel Carlson after a physical, flag-filled game.
The two teams combined for 28 accepted penalties for 276 yards. The Raiders were penalized 14 times for 110 yards and the Cowboys were flagged 14 times for 166 yards.
