No. 1 overall pick Joe Burrow won't be satisfying a guilty pleasure with any of the money he secured Friday by officially signing his rookie deal with the Cincinnati Bengals.
"I don't plan on spending any contract money," the quarterback told reporters. "I'm just gonna live off the marketing money and let that accrue in my bank account."
As the first pick in the 2020 draft, Burrow obtained a fully guaranteed four-year contract for $36.19 million, which included a signing bonus of $23.9 million.
The 23-year-old already has Fanatics, Nike, Bose, Lowe's, Nerf, and Buffalo Wild Wings in his endorsement repertoire, and could grow his popularity with a successful start to his NFL career.
Burrow also mentioned he took some marketing tips - and football tips - from Peyton Manning when he spoke to the legendary quarterback after the draft.
Purportedly, Marshawn Lynch and Rob Gronkowski have gone their entire careers living off sponsorship money as well.
