"I don't plan on spending any contract money," the quarterback told reporters. "I'm just gonna live off the marketing money and let that accrue in my bank account."
As the first pick in the 2020 draft, Burrow obtained a fully guaranteed four-year contract for $36.19 million, which included a signing bonus of $23.9 million.
The 23-year-old already has Fanatics, Nike, Bose, Lowe's, Nerf, and Buffalo Wild Wings in his endorsement repertoire, and could grow his popularity with a successful start to his NFL career.
Burrow also mentioned he took some marketing tips - and football tips - from Peyton Manning when he spoke to the legendary quarterback after the draft.