49ers' Alexander files trademarks for 'Hot Boyzz,' 'Hot Boyzz University'
Kwon Alexander is looking to trademark "Hot Boyzz," the nickname for the San Francisco 49ers' linebacker corps.
Alexander recently submitted trademark applications for "Hot Boyzz" and "Hot Boyzz University," according to NFL Network's Ian Rapoport.
In advance of Super Bowl LIV and the publicity that awaits, #49ers LB Kwon Alexander has filed trademark applications for Hot Boyzz and Hot Boyzz University, per his trademark lawyer @DarrenHeitner. Alexander leads SF’s “Hot Boyzz” movement.
— Ian Rapoport (@RapSheet) January 21, 2020
"It really just started with the linebackers at first," Alexander said of the movement, according to Evan Webeck of The Mercury News. "We were just trying to find our identity. We found it and it became the whole team."
Alexander had shirts emblazoned with "Hot Boyzz" made for his teammates earlier this season, and he shouted out "Hot Boyzz University" during player introductions for the 49ers' NFC divisional-round matchup against the Minnesota Vikings.
brb, applying to get my degree at HOT BOYZZ UNIVERSITY@49ers | @kwon | #MINvsSF pic.twitter.com/6uNF3uXwqQ
— SNF on NBC (@SNFonNBC) January 11, 2020