Ricky Williams launches marijuana brand 'Real Wellness'

Former NFL running back Ricky Williams is staying on brand.

The 40-year-old - who initially retired from the NFL in 2004 after he was rumored to have tested positive for marijuana for a third time in under a year - has started his own brand of cannabis called "Real Wellness" ("Ricky's Stickies" must have been taken).

The line of marijuana products include salves, vape cartridges, and tonics that will be sold in dispensaries in San Diego, the Orange County area, and Los Angeles with Williams hoping to expand to other states.

Related: Ricky Williams hosting 'cannabis-friendly' Super Bowl party

Williams has been educating himself as a health care practitioner since retiring from football for the last time in 2012 and is very vocal about the benefits of cannabis use among players. However, athletes haven't been his target market.

"Surprisingly enough, our research found that the main demographic coming into the (cannabis) market are women ages 35 to 60," Williams told Johnny Diaz of the South Florida Sun Sentinel. "Cannabis coming on the scene is a re-emerging of herbalism back into our culture."