Atlanta Falcons owner Arthur Blank took umbrage with a clever tactic used by New England Patriots owner Robert Kraft earlier this year.
The Patriots defeated the Falcons 34-28 in Super Bowl LI, rallying from a 28-3 deficit to emerge victorious in overtime.
To commemorate the comeback victory, the Patriots were gifted rings encrusted with 283 diamonds, a play on the 28-3 deficit.
Although the Patriots were delighted, Blank was predictably unenthused.
"I said to Robert, 'You didn’t have to do the 28-3 in the ring,'" Blank told Mark Leibovich of The New York Times. "It kind of pissed me off."
It's unclear what Kraft has planned should the Patriots defeat the Philadelphia Eagles in Super Bowl LII on Sunday.
