LAS VEGAS, NV - JANUARY 08: WWE Chairman and CEO Vince McMahon speaks at a news conference announcing the WWE Network at the 2014 International CES at the Encore Theater at Wynn Las Vegas on January 8, 2014 in Las Vegas, Nevada. The network will launch on February 24, 2014 as the first-ever 24/7 streaming network, offering both scheduled programs and video on demand. The USD 9.99 per month subscription will include access to all 12 live WWE pay-per-view events each year. CES, the world's largest annual consumer technology trade show, runs through January 10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees.

Report: WWE's Vince McMahon to announce new pro football league

Ethan Miller / Getty Images News / Getty

Vince McMahon appears ready to get back into football, as ESPN's Darren Rovell reports the WWE CEO will announce Thursday afternoon that he's starting a new professional league.

McMahon previously launched his own professional football league, the XFL, in 2001, but the organization folded after just one season. Sources told Adam Silverstein of CBS Sports that the new league won't commence play until 2020.

BREAKING: @VinceMcMahon to make major sports announcement TODAY at 3 p.m. ET. Follow @AlphaEntLLC, and watch the stream live on Twitter, Facebook and YouTube. https://t.co/G7vqTI40Ea
— WWE (@WWE) January 25, 2018

McMahon registered a number of trademarks in December that suggested a potential foray into professional football, and sold $100 million of his WWE stock to fund a new venture.

The XFL lost $70 million in its one season of operation, according to Alfred Konuwa of Forbes.com, so it's doubtful that McMahon would simply reboot the defunct league with no changes.