Watch: Josh Norman takes jabs at Dez Bryant in smartphone ad

Samsung is tapping into the rivalry between Washington Redskins cornerback Josh Norman and Dallas Cowboys wide receiver Dez Bryant in a new ad for the Galaxy Note 8 smartphone.

In the 30-second spot, Norman remains tight-lipped as reporters ask about a photo he tweeted showing Bryant's hands replaced with sticks of butter and another in which he declares, "I'm better than Dez Bryant."

Bryant is in on the joke, and filmed an ad of his own for Samsung that will air Sept. 15.