NFL players unveil custom kicks for 'My Cleats My Cause' week

Mitch Sanderson• ·

NFL players using their cleats to support charities is nothing new, but for Week 13 of this season, the league is actually encouraging players to use their footwear for good causes.

Back in October, USA TODAY's Christine Brennan reported that 428 players had signed up for the "My Cleats My Cause" campaign, where players can customize their cleats for various foundations.

Several players shared images of the special shoes they plan to sport during next week's slate of games.

Check out #MyCauseMyCleats for the game this weekend in the Dome. Thanks to @usnikefootball for the customization!

A photo posted by Drew Brees (@drewbrees) on Nov 28, 2016 at 6:32pm PST

#MyCauseMyCleats @ezekielelliott

A photo posted by Ezekiel Elliott (@teamezekielelliott) on Nov 28, 2016 at 7:00pm PST

This week's game cleats have arrived! Look for them on Sunday! We will keep supporting the incredible work of @IJM "until all are free!" #mycausemycleats @usnikefootball

A photo posted by Kirk Cousins (@kirk.cousins) on Nov 28, 2016 at 1:11pm PST

Honored to wear these for #MyCauseMyCleats week! Can't wait to represent all the kids and families at @umnhealth Masonic Children's hospital with this incredible design from @mache275! #AntonTough

A photo posted by Kyle Rudolph (@kylerudolph82) on Nov 28, 2016 at 2:15pm PST

Let your LIGHT shine....it may be exactly what someone else needs to see 🇭🇹🇺🇸

A photo posted by Pierre Garcon (@pierregarcon) on Nov 28, 2016 at 6:21pm PST

For the first time #DallasCowboys players got to see their custom cleats they'll wear for the #MyCauseMyCleats initiative during week 13! pic.twitter.com/v7ppufPM9d
— Dallas Cowboys (@dallascowboys) November 29, 2016

Sideline racism. This weekend, 10 @nfl players, including @devine_mathieu and @mikeevans, are wearing our cleats to promote a world with racial equality and where all are treated with respect and dignity. #MyCauseMyCleats

A photo posted by RISE (@risetowin) on Nov 28, 2016 at 2:19pm PST

This week is a big one for the @nfl and sneaker customizers like myself. The #mycausemycleats campaign is brilliant. It allows players across the league to help raise awareness to whatever cause that touches them personally. I'm fortunate to be able to work with an amazing organization in @warriorwishes along with @bengals TE @tylereifert for this special pair. Here's just a sneak peek of these beauties. 🙌🏼 -------------------------------------------- 🔵🔵[email protected]🔵🔵 I do not discuss pricing on IG,,,email me for a custom or restoration quote. #nicekicks #kicksonfire #complexkicks #nikenate #angelusdirect #kykickfest #859approved #msxsneakers #swiftkickz #truebluecustoms #kicksfeed #customkicks #aceofcustoms

A video posted by Billy Hobbs (@truebluecustoms) on Nov 27, 2016 at 8:35pm PST