NFL launches 'Newborn Fan Club'
NFL/YouTube
The NFL is the most popular and powerful professional sports league in North America, but apparently, they've found an untapped market.
The NFL launched its "Newborn Fan Club" on Wednesday targeting newborn babies and their parents:
The club is free to register and includes:
- Digital birth certificate from your team of choice
- Digital birth announcement on your team's jumbotron
- Chance to win NFL baby apparel
- A coupon from "Pampers"
- Discounts at NFLShop.com
- Newsletter featuring team and league news, Pampers parenting tips, and discounts from NFL sponsors
The campaign is an extension of the league's "Super Bowl Babies" commercial that aired during Super Bowl 50, according to ESPN's Darren Rovell.