Report: LIV could replace Norman with ex-TaylorMade CEO

LIV Golf is looking into replacing Greg Norman as CEO with former TaylorMade CEO Mark King, according to The Telegraph's James Corrigan, per Yahoo Sports.

If the replacement does happen, it could result in Norman moving into a different role at LIV Golf, according to the report.

A spokesperson for LIV Golf denied The Telegraph's report, according to Sports Illustrated's Bob Harig. The organization's managing director, Majed Al-Sorour, then insisted the reported shake-up isn't happening.

"Greg Norman is our CEO and commissioner. Any suggestion that changes are being made to Greg's title or role is patently false," the executive said in a statement.

King is currently the CEO of Taco Bell but has long been in the sports world - having worked at both TaylorMade and as the president of the North American sector of Adidas.

King attended multiple LIV Golf events this past season and has spoken with Saudi Arabia Public Investment Fund governor Yasir Al-Rumayyan, according to Corrigan.

LIV Golf's lucrative funding comes from the Public Investment Fund.

LIV Golf's first season came to an end last month as Dustin Johnson's 4 Aces GC clinched the team championship by one stroke over Cameron Smith's Punch GC.

Johnson had also locked up the season's individual title by 56 points over Branden Grace.

As CEO, Norman has brought in a flurry of popular names in the men's golf landscape. In addition to Johnson and Smith, Bryson DeChambeau, Brooks Koepka, Phil Mickelson, Sergio Garcia, and Ian Poulter left the PGA TOUR to join Norman's league.