The NCAA is attempting to put a stop to a Virginia-based urology clinic's use of the phrase "Vasectomy Mayhem."
The collegiate governing body filed a petition for cancellation request with the Trademark Trial and Appeal Board in February over the Virginia Urology Center's trademark to "Vasectomy Mayhem."
"Registrant's 'Vasectomy Mayhem' mark is confusingly similar to the NCAA marks and continued registration and use by registrant of 'Vasectomy Mayhem' with the registrant's services is likely to result in confusion, mistake or deception with petitioner, and/or the goods and services marketed in connection with the NCAA marks, or in the belief that registrant or its 'Vasectomy Mayhem' services are in some way legitimately connected with, or sponsored, licensed, or approved by petitioner," the filing reads.
The filing also includes screenshots of ads ran by the clinic, including one explaining how the "Vasectomy Mayhem" promotion was originally started "so men could watch college basketball for the three recovery days."
The Virginia Urology Center has until March 16 to respond. Failure to do so will result in a default judgment and automatic cancellation of the trademark.