NEWARK, NJ - FEBRUARY 22: Washington Capitals center Nicklas Backstrom (19) skates during the first period of the National Hockey League game between the New Jersey Devils and the Washington Capitals on February 22, 2020 at the Prudential Center in Newark, NJ.

Devils, Capitals become 1st teams to unveil helmet ads

5 years ago

Icon Sportswire / Getty

The New Jersey Devils and Washington Capitals have become the first NHL teams to unveil helmet ads for the upcoming NHL season.

The Devils chose Prudential, while the Capitals' lids will feature ads for Capital One. The companies hold the sponsorship rights to the respective teams' arenas.

Here are the Devils' new helmet ads:

We're proud to be the first @NHL club to have brand placement on our helmets.

Proud to Rock with @Prudential, home and away. pic.twitter.com/e1WhZ1ZG33
— New Jersey Devils (@NJDevils) December 22, 2020

And the Capitals' ads:

#ALLCAPS 🤝 @CapitalOne

The Washington Capitals have announced Capital One as the team’s season-long official helmet entitlement partner with the placement of the company’s branding on the team’s helmet.

Full Details: https://t.co/CWgaSNDsaF pic.twitter.com/FwUqP2Xa5R
— Washington Capitals (@Capitals) December 22, 2020

The NHL approved selling ads on players' helmets this offseason as a small way to recoup some revenue lost due to consecutive shortened campaigns.