Lonzo launches company Born to Ball Inc.
Jonathan Bachman / Getty Images Sport / Getty

Lonzo Ball appears ready to officially move on from Big Baller Brand.

The New Orleans Pelicans point guard has launched a new company called Born to Ball Inc. and also submitted a trademark application in September for an apparel line called "ApolloZo," according to documents obtained by LA Sports Radio.

The trademark filing doesn't include footwear, so it's possible Ball could sign a traditional sneaker deal, ESPN's Nick DePaula reports.

Ball distanced himself from Big Baller Brand in the aftermath of the scandal in 2019 involving co-founder Alan Foster, though his signature ZO2 shoe is still being sold through Big Baller Brand's online store.

Ball's younger brother, LaMelo, recently started his own clothing line called LaFrance.

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Lonzo launches company Born to Ball Inc.
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