Lonzo launches company Born to Ball Inc.
Jonathan Bachman / Getty Images Sport / Getty

Lonzo Ball appears ready to officially move on from Big Baller Brand.

The New Orleans Pelicans point guard has launched a new company called Born to Ball Inc. and also submitted a trademark application in September for an apparel line called "ApolloZo," according to documents obtained by LA Sports Radio.

The trademark filing doesn't include footwear, so it's possible Ball could sign a traditional sneaker deal, ESPN's Nick DePaula reports.

Ball distanced himself from Big Baller Brand in the aftermath of the scandal in 2019 involving co-founder Alan Foster, though his signature ZO2 shoe is still being sold through Big Baller Brand's online store.

Ball's younger brother, LaMelo, recently started his own clothing line called LaFrance.

Lonzo launches company Born to Ball Inc.
  Got something to say? Leave a comment below!
Daily Newsletter
Get the latest trending sports news daily in your inbox