Rapper J. Cole has entered the basketball sneaker space.
Puma announced the launch of Cole's first signature sneaker, the RS-Dreamer, on Monday. The shoe can be worn on and off the court.
"Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy," Cole said in a statement. "The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside."
The Dreamer will be available in stores and online on July 31, but several Puma Hoops athletes are already wearing the sneaker, including Los Angeles Lakers forward Kyle Kuzma.
