The New Orleans Saints are seeking a new naming rights partner for the Superdome as their agreement with Mercedes-Benz will expire in July 2021.
"The agreement is not being renewed, based on Mercedes-Benz having other opportunities," Saints' senior vice president of communications Greg Bensel told NOLA.com's Jeff Adelson. "Mercedes-Benz has been an excellent partner for our team, the building, and our region. We could not have asked for a more well-respected global company to have as our inaugural naming rights partner."
"The Mercedes-Benz Superdome is a globally iconic building that brings a tremendous valuable future for a naming rights partner," Bensel added. "As with the philosophy of the Saints organization and the stature of the building, it will serve to represent our city, state, and region as a leader to better our community, to be a more than just a naming rights opportunity, but a real partner, just as Mercedes-Benz was. And in that partnership, the goal will be to bring positive change."
Mercedes-Benz signed a 10-year deal with New Orleans in 2011 but a split between the two sides appeared likely after the German company inked a 27-year naming rights contract with AMB Group, parent company of the Atlanta Falcons, for its new stadium in 2017.
The 45-year-old building has been home to numerous high-profile sporting and non-sporting events since opening as the Louisiana Superdome in 1975.
