Marshawn Lynch's comeback is proving profitable for his apparel company.
Beast Mode Apparel has experienced a spike in sales since Lynch re-signed with the Seattle Seahawks, generating a profit of around $150,000 from when the news became official Monday night to midday Friday, according to Brady Henderson of ESPN.
"My phone started to blow up and I stepped out to check it," said Mitch Grossbach, head of operations and finance for Beast Mode. "I saw that we had, within the first half an hour, we had thousands of sessions and we were selling at a rate of a couple thousand dollars in sales every few minutes. So the site had just gone crazy and spiked. I can see it exactly. This was on Dec. 23 at around 9 p.m. We had hit around $20,000 in sales within the first hour of it being announced."
Grossbach estimated that December sales will be five to seven times greater than what Beast Mode's website averaged in the months prior to Lynch's NFL return.
Lynch opened his first Beast Mode store in his hometown of Oakland in 2016, followed by a Seattle location later that year.
