Jordan Brand unveils Westbrook's Why Not? Zer0.3 sneaker

The third iteration of Russell Westbrook's signature Jordan Brand sneaker has been unveiled.

The Why Not? Zer0.3 incorporates several new design elements, including a midfoot strap and a family crest on the tongue, according to Nike. It's the lightest model in Westbrook's signature line, and the shoe sits closer to the court than the Zer0.2.

"I don't take it for granted that I have my own shoe with the Jordan Brand, and I’m extremely excited about this one," Westbrook said. "Not only does it have a balance of great technology and style, but it represents more than just me. It represents hope and inspiration, and aims to instill belief in the youth."

The Zer0.3 will debut Jan. 2 in the "Zer0 Noise" colorway along with an accompanying apparel collection. Two additional colorways - "The Family" and "Heartbeat" - will be released Jan. 9 and Feb. 27, respectively.

(Photos courtesy: Nike)