Parker lands lead role at sports and entertainment advisory firm

Tony Parker has found himself a new gig.

The four-time NBA champion, who retired from basketball last week, has been named president of NorthRock Sports, Artists, and Entertainment, a division of advisory firm NorthRock Partners. He was previously a client of the firm.

Parker will work alongside an advisory team to provide financial and lifestyle management advice to NorthRock's roster of professional athletes, artists, and entertainers.

"For all of my successes on the court the past two decades, I am equally proud of the planning and preparation that made it possible for me to safely retire from basketball on my own terms," Parker said in a press release. "As I begin a new chapter, I look forward to leading a different kind of team at NorthRock, earning the trust of our sports, artists, and entertainment clientele, and sharing my experience and counsel to help exceptional people live exceptional lives."

NorthRock is headquartered in Minneapolis and will soon open an office in San Antonio, where Parker spent the first 17 seasons of his NBA career.