For your consideration: theScore esports - YouTube
Over the past 18 months, theScore esports’ YouTube channel has become widely recognized as the number one and fastest growing online destination for hugely engaging video content featuring the players and teams at the top-level of competitive video gaming.
From 30K subscribers in 2017, theScore esports YouTube channel now has more than 480,000 subscribers and in Q4 (June-Aug) theScore’s video content generated total cross-platform video views of 33 million - up 115% year-over-year.
No other outlet is covering esports with the same level of dedication, creativity, and production values of theScore, and the results have shown that.
While esports has continued to break into the mainstream and grow as a cultural phenomenon, many media outlets have been left scratching their heads about how to cover the industry in a way that leads to scalable audience growth for them.
In January 2017, theScore realized that while esports content was consumed in volume, fans were sticking almost exclusively to the content around the games they were interested in, while more casual fans found the content in general not as accessible. The goal was therefore to create content with a much broader appeal - reaching not only hardcore esports audiences, but more casual fans too.
theScore therefore took a new approach. It created a dedicated team of 25 content creators - the largest content team dedicated to esports anywhere - and focused on creating daily video content and franchises that told the stories about and behind the industry. The objective was to cover angles that would appeal not just to fans of the games, and to do so in a way that made it appealing to a larger cross-section of audience. It launched a series of successful franchises, which continue to draw regular six and seven-figure viewing numbers.
