Wade inks lifetime deal with Chinese brand Li-Ning
Dwyane Wade has extended his partnership with Chinese apparel company Li-Ning.
The three-time NBA champion signed a lifetime endorsement deal with Li-Ning at an event in Beijing on Wednesday. The company's CEO and namesake, Li Ning, was also on hand for the event, which coincided with the unveiling of the Way of Wade 7 shoe.
BREAKING: Dwyane Wade has agreed to a Lifetime Deal with Chinese brand Li-Ning.
— Nick DePaula (@NickDePaula) July 18, 2018
He first signed with the company in 2012, is launching his 7th Way of Wade signature shoe & has 11 standalone Wade stores in China. Li-Ning boasts more than 7,000 stores in Asia.
📷: @MsBennyBonsu pic.twitter.com/N0Jxk94Faa
Financial terms of the deal weren't revealed, but the total value could reach tens of millions of dollars for Wade, according to The Associated Press. Along with basketball and lifestyle apparel, the new deal will see Wade take on "a greater role" in youth developmental camps and basketball clinics in China in the future.
"This was something I needed to do from the standpoint of building something,” Wade said. "That's what I set out to do. This word we all talk about, legacy, I tried to set out to build a legacy for myself and my family. And after six years of that, it's cool to be here today."